Affiliate Partners

Join the Hand of Luck affiliate programme and partner with us to monetise your audience. We work with publishers, streamers, affiliates and marketing partners who drive quality traffic and want a straightforward, long-term relationship. Our approach is practical: we focus on clear reporting, reliable support and marketing tools that help you convert and retain players.

Programme purpose

Our affiliate programme is built to create mutual value. We aim to turn your traffic into a steady revenue stream while giving players a smooth, trustworthy journey from first click to registration. We welcome partners who specialise in content, streams, newsletters, paid acquisition or community channels.

Partnership benefits

Partners receive transparent performance reporting, access to promotional materials and flexible creatives for web and social campaigns. We support multiple creative formats including banners, links and landing creatives so you can test and optimise with minimal friction. Our onboarding is designed to get you set up quickly and start tracking conversions without delay.

Commission structure

We offer competitive commercial terms that suit a range of partner models. Commission details are agreed during application and depend on the traffic type and long-term performance. We avoid one-size-fits-all statements and prefer to review each partnership to determine the most appropriate model for both parties.

Tracking and reporting

Accurate tracking and timely reporting are central to the programme. We provide real-time reporting dashboards so partners can review clicks, registrations and player activity. All conversions are recorded and available for review, and we encourage regular reconciliation to keep performance transparent and aligned.

Marketing tools and support

Partners get a library of up-to-date marketing assets, campaign-ready creatives and guidelines to ensure compliant messaging. We publish best-practice tips for landing pages and creative placement, and we run periodic creative refreshes so partners can maintain healthy conversion rates. Technical integration guidance is also available for affiliates using tracking platforms or tag managers.

Long-term cooperation

We prioritise relationships that grow over time. Regular reviews help optimise offers and creative mix, while performance insights support scaling. If you’re focused on quality traffic and repeat value, we’re ready to explore partnerships that evolve from test campaigns into sustainable programs.

Get started

Apply through our partnership page to begin the vetting process. Once approved, you’ll receive access to the partner dashboard and marketing assets. We look forward to building a productive collaboration and helping you convert your audience into lasting players.